The original site was built from mismatched Shopify template blocks. Critical buttons that led users through a conversion flow were unclear or unlabeled, leaving users unsure of where to go next.

Through a performance audit, I saw that almost 40% of users on the site attempted to click areas that weren’t a tap target.

Nera needed an e-commerce experience that was equal parts editorial, elegant, and easy-to-shop. The challenge was to create a high-touch environment that felt as crafted as the footwear itself, while still optimized for a fluid purchasing experience.