The product listing (PLP) and detail pages (PDPs) were overhauled to solve for CRO issues like duplicative product information, lack of doubt-breakers to encourage subscription over one-time purchase, and extra clicks in the add-to-cart flow that could be removed.

I proposed an updated brand palette to Mela and after implementation, color contrast was brought up to an average of 4.8:1, significantly increasing readability.

In order to avoid losing customers that prefer to purchase on Amazon but were browsing Mela’s website, we added Buy with Prime integration so that users could checkout with their preferred platform seamlessly.