THE CONTEXT
Cantor Fitzgerald is a legacy financial institution in New York that needed to modernize its digital presence. Their website was dated, inconsistent, and increasingly difficult to scale or maintain.
Over four months, I worked directly with Cantor's executive, engineering, and marketing teams to transform their website end-to-end.
First, I conducted a UX audit that uncovered three key issues: inconsistency in visual language, unclear navigation paths, and poor information hierarchy. The mobile experience also felt like an afterthought, a table stakes consideration for a brand trying to signal innovation.
The solution was a full redesign of their core design system. This rebuilt the foundation for communicating Cantor’s story online and closed the gap between who they are and how they’re expressed to the public.